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Mia Cheng

Assistant Professor in Marketing (Strategy and Marketing)

University of Sussex Business School

Orcid identifier0000-0002-6364-241X
  • Assistant Professor in Marketing (Strategy and Marketing)
    University of Sussex Business School
  • +44 (0)1273 876693 Ext.6693 (Work)

BIO

Zixuan Mia Cheng joined the Department of Strategy and Marketing as a Lecturer in 2023. Mia holds a Ph.D. in Marketing from King's College London, UK. Her research primarily centers on influencer marketing, but she has a broader interest in persuasive communication. Mia predominantly employs quantitative methods in her research, such as experiments and analysis of secondary data. Additionally, she integrates qualitative approaches, with interviews being a key methodology.

DEGREES

  • PhD
    King's College London, London, United Kingdom2018 - 2023
  • Master
    University of St Andrews, St Andrews, United Kingdom2016 - 2017

LANGUAGES

  • English
    Can read, write, speak, understand and peer review
  • Chinese (Mandarin)
    Can read, write, speak, understand and peer review

SUSTAINABLE DEVELOPMENT GOALS

  • 10 Reduced Inequalities
  • 3 Good Health and Well Being
  • 5 Gender Equality
  • 12 Responsible Consumption and Production

FIELDS OF RESEARCH