Nilay Bıçakcıoğlu-Peynirci is a Senior Lecturer (Associate Professor) in Marketing at the Department of Strategy and Marketing, University of Sussex Business School. Before joining the University of Sussex, she was a visiting researcher at Cardiff Business School, University of Cardiff, sponsored by The Scientific and Technological Research Council of Turkiye. She holds a Ph.D. in Business Administration from Dokuz Eylul University, where she has worked as a Research Assistant and Senior Lecturer.

Nilay is a marketing strategist with an international focus. Specifically, her research interest focuses on international marketing, marketing strategy, business-to-business marketing, cross-cultural consumer behavior, sustainable consumption, and innovation. Her research has appeared in the British Journal of Management, Journal of International Marketing, International Business Review, International Marketing Review, Journal of Marketing Management, and many others (Google Scholar h-index: 11). She has presented her research at several international conferences such as The European Marketing Academy Conference (EMAC), the Academy of International Business (AIB), the American Marketing Association Global Marketing Special Interest Group Conference (AMA Global Marketing SIG), American Marketing Association (AMA) Summer Academic Conference and Consortium for International Marketing Research (CIMAR). She sits on the editorial board of the Journal of Business Research, Industrial Marketing Management, and International Marketing Review. She holds several regular and Ad-Hoc reviewer roles for the International Marketing Review, Journal of Business Research, Journal of Business Ethics, and International Journal of Contemporary Hospitality Management over than seven years. She received the 2024 Research Excellence Award for Emerging Scholars and she has been nominated for the Sussex Education Awards 2024.