Kieran Rice
Associate Professor in Marketing (Strategy and Marketing)
University of Sussex Business School
- Associate Professor in Marketing (Strategy and Marketing)University of Sussex Business School
- +44 (0)1273 877467 Ext.7467 (Work)
BIO
BIO
Kieran started his career as a Chartered Accountant in 1985 and worked in business for over 30 years before starting his academic career. Initially working at the University of Liverpool as a Senior Lecturer on post-graduate programmes, Kieran moved on to join the University of Sussex in January 2020.
Kieran lectures on undergraduate and post-graduate strategy, marketing, entrepreneurship and other business-related topics.
He began his working life as an auditor with a large firm of accountants in London, working on a variety of clients covering a range of sectors. Kieran then moved onto work in the professional education sector, initially as a tutor, but over three decades his work has taken him into a wide variety of roles, including author, e-learning development, web site development manager, course director, publishing director and for the last few years of his professional career, the Managing Director of a large international publishing company.
Kieran uses his many years of experience in business to bring workplace relevancy to his teaching. His aim is to offer students academically sound strategic, marketing, management and business skills that will be useful and relevant for their future careers, whether shaping the future growth of products, brands and organisations or entering further study.
Since joining the strategy and marketing team at Sussex, Kieran has taught modules on Strategic Marketing (L6), Digital Marketing (L6), New Venture Creation (L7), Introduction to Marketing (L4) and Strategy (L6) as well as acting as research supervisor for both under-grad and post grad students.
He is currently the Course Director for the Marketing and Management BSc.
A Senior Fellow of the HEA, Kieran works as an educational consultant with a variety of professional bodies, helping them develop their examinations and associated training. He currently a Senior Case Study Examiner for the Institute of Chartered Accountants in England and Wales.
Kieran started his career as a Chartered Accountant in 1985 and worked in business for over 30 years before starting his academic career. Initially working at the University of Liverpool as a Senior Lecturer on post-graduate programmes, Kieran moved on to join the University of Sussex in January 2020.
Kieran lectures on undergraduate and post-graduate strategy, marketing, entrepreneurship and other business-related topics.
He began his working life as an auditor with a large firm of accountants in London, working on a variety of clients covering a range of sectors. Kieran then moved onto work in the professional education sector, initially as a tutor, but over three decades his work has taken him into a wide variety of roles, including author, e-learning development, web site development manager, course director, publishing director and for the last few years of his professional career, the Managing Director of a large international publishing company.
Kieran uses his many years of experience in business to bring workplace relevancy to his teaching. His aim is to offer students academically sound strategic, marketing, management and business skills that will be useful and relevant for their future careers, whether shaping the future growth of products, brands and organisations or entering further study.
Since joining the strategy and marketing team at Sussex, Kieran has taught modules on Strategic Marketing (L6), Digital Marketing (L6), New Venture Creation (L7), Introduction to Marketing (L4) and Strategy (L6) as well as acting as research supervisor for both under-grad and post grad students.
He is currently the Course Director for the Marketing and Management BSc.
A Senior Fellow of the HEA, Kieran works as an educational consultant with a variety of professional bodies, helping them develop their examinations and associated training. He currently a Senior Case Study Examiner for the Institute of Chartered Accountants in England and Wales.